{"id":25921,"date":"2018-01-15T16:22:00","date_gmt":"2018-01-15T16:22:00","guid":{"rendered":"https:\/\/visegradlegal.hu\/?p=25921\/"},"modified":"2018-01-15T16:22:00","modified_gmt":"2018-01-15T16:22:00","slug":"gdpr-peering-compliance-webshops","status":"publish","type":"post","link":"https:\/\/visegradlegal.hu\/en\/data-protection-gdpr\/gdpr-peering-compliance-webshops\/","title":{"rendered":"GDPR: peering into the compliance of webshops"},"content":{"rendered":"<p><strong>The starting date of GDPR is dangerously approaching, the date that many companies are afraid of because it sets compliance with data protection to a whole new level. A large group of companies affected by GDPR are the webshop owners since they process customer data on a large scale.<\/strong><\/p>\n<p>It is a standard practice of webshops that they ask for consent to manage personal data of customers for marketing purposes. The rule of informed consent as a prerequisite for any processing of data has not changed; however, GDPR introduces a more sophisticated approach and in case of processing of data for different purposes, it stipulates that <strong>individuals shall be granted the possibility to decide on each data processing separately<\/strong>. In practice, it means that if a webshop intends to ask for consent of data processing for marketing purposes, it shall do so by offering a separate document for approval than the document in which the customer approves of data being processed in order to complete his order.<\/p>\n<p>This latter request for approval may be embedded in the general terms and conditions of sale but the marketing consent may not. It is namely <strong>unlawful if the submission of a purchase order is subject to a consent to processing of personal data which is not directly related to the purchase<\/strong> (such as data processing for marketing purposes), because the consent has to be voluntary and unsolicited.<\/p>\n<p>The latest trends in data processing in e-commerce include the application of <strong>profiling algorithms<\/strong>. GDPR will require the disclosure of detailed information to the concerned users: not only shall they be informed of the profiling itself but also on its methodology.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The starting date of GDPR is dangerously approaching, the date that many companies are afraid of because it sets compliance with data protection to a whole new level. A large group of companies affected by GDPR are the webshop owners since they process customer data on a large scale. It is a standard practice of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":25912,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[83],"tags":[85,77,84],"class_list":["post-25921","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data-protection-gdpr","tag-compliance","tag-gdpr","tag-webshop"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GDPR: peering into the compliance of webshops<\/title>\n<meta name=\"description\" content=\"The starting date of GDPR is dangerously approaching. Largely affected by GDPR are the webshop owners since they process customer data on a large scale.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visegradlegal.hu\/en\/data-protection-gdpr\/gdpr-peering-compliance-webshops\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GDPR: peering into the compliance of webshops\" \/>\n<meta property=\"og:description\" content=\"The starting date of GDPR is dangerously approaching. Largely affected by GDPR are the webshop owners since they process customer data on a large scale.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/visegradlegal.hu\/en\/data-protection-gdpr\/gdpr-peering-compliance-webshops\/\" \/>\n<meta property=\"og:site_name\" content=\"Ill\u00e9s&amp;N\u00e9meth Association of Lawyers\" \/>\n<meta property=\"article:published_time\" content=\"2018-01-15T16:22:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/visegradlegal.hu\/wp-content\/uploads\/2018\/01\/template-1599667_1280.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"853\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"dr. Ill\u00e9s \u00c1d\u00e1m\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"dr. 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